Innovation – A new weapon in the struggle to keep our industry relevant
Quality is no longer the key driver of our industry that it used to be. Other more contemporary measures of success are emerging in this dog eat dog world. One of them is the need to be different.
“Keeping the industry relevant and alive goes hand in hand with creativity and innovation.” Theo Pettaras, Chairman, Printovations Awards.
The Printovation Awards see the salvation of our industry, lying not in our ability to achieve even better registration, or in minimising dot gain, but in creative attempts to explore new frontiers, in new technology, new applications ideas of existing technology or in some radical new process improvement.
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