This open letter is addressed to all school-leavers and anyone considering their career options.
The print industry of today is a great career option.
These days, print does not involve running a printing press – it’s more about customer service, corporate communications and campaign management.
The print industry includes  signage, branding, packaging, displays/POS/promotional products – and a whole range of exciting career choices that most people don’t even consider when exploring their vocational options – particularly if you’re young or a school-leaver.
I only say that, as many people think of print as an ”old-fashioned” or ”dying” industry.
Nothing could be further from the truth.  The print industry has re-invented itself in a hundred-and-one different ways which now make it the most effective medium to transmit a company’s brand, products or services.
Did you know for example, that all trucks are now decorated by being wrapped in a printed film which is stretched around the vehicle?
Visit our website (with its slideshow of labels, packaging signage, stationery, etc) and you’ll see our homepage is a good example of the diversity that is print.  It’s designed to encourage people to re-imagine what ”print” is all about – and it’s far more than books, magazines and newspapers (although there’s nothing wrong with them!).
Print is one of those industries that has made dramatic readjustments and it now offers an array of visually-exciting of techniques, processes, materials and special effects – backed by a new approach which is to actually work with clients – both large and small, on their branding, promotional or marketing campaigns.
This offers the young person of today, a greater variety of challenges and opportunities.
To help you understand all these exciting possibilities, visit any digital print centre.  For example: Snap, Kwik-Kopy, Signwave or Signarama.  They are modern – state-of the-art facilities and I’m sure they’d love to show you the modern ”face” of the printing industry.
The print industry is vastly bigger, and offers more diversified roles than you may have thought!  Please visit our job matrix to see all the roles it can offer you.