In the aftermath of the Printing Industries election, it’s worth asking what the Association is actually for and who is its constituency? As the dominance of printing fades in a fragmenting digital marketplace the quest for meaning and relevance takes on more urgency. James Cryer, industry seer and gadfly, kick-starts the discussion.
It is with a sense of schadenfreud that we watch retailers grappling with the challenge of online-ordering from overseas vendors. They, like us, in the printing industry, have to adjust to the new realities that there are alternate forms of delivering product to market. Print customers now have more options in terms of how they buy, when they buy and from whom. This results in downward pressure on prices. While this may be a cause for lament to many traditional printers with high cost-bases, to many new breed suppliers in the printing industry lower prices mean increased volumes and increased profits.
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