What’s in a name? Quite a lot, and it is time the printing industry thought about how it promotes itself, says Print21 columnist, James Cryer.
Last week’s GASAA seminar was useful for at least one reason: it brought the debate on alternate ways of trying to make a dollar, out of the closet and into the open air. Although with Hagop Tchamkertenian, Printing Industries national manager for policy and government affairs, reporting that, per employee, “the mining industry is 56 times more profitable than the printing industry” we should all go out and buy a shovel.
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