It’s time for press manufacturers to work closer with their customers and look further than the next sale, says James Cryer. For decades, those few but powerful manufacturers of offset presses have enjoyed a certain asymmetry when negotiating with their print customers – typically small – and scattered around the globe. As an industry, do we want that arrangement to continue?As converters, do we have the mechanism to feedback our wish list to the manufacturers?
The recent seminar, Can you still make money from Print? continues to throw up lessons and observations that I think are well worth exploring. A cocky answer to the question would be, of course, to get out of offset and into digital – but that was probably not the answer the forum was looking for.
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